Direct efforts on enhancing the visual and experience design across Yahoo!‘s media properties and interactive, multimedia advertising units.

I have been chartered with helping users understand, trust, and yearn to spend their time with Associated Content and have done so by managing an extremely talented and nimble team of designers who work effectively with internal teams to build solid design solutions.

I oversee the company’s creative vision and all aspects of experience/product Design relating to our rapidly expanding brand. I am responsible for managing the day-to-day work of my team — setting goals, managing project priorities, and maintaining relationships with key constituents within the Associated Content family.

While helping my team meet and exceed internal goals year-over-year, I’ve remained a hands on leader with my own day-to-day work including the design and implementation of Associated Content’s UI/UX, designing and building co-branded mini-sites, B2B decks, conference signage, and marketing/PR materials. I’ve also assisted our BD & Sales teams develop and maintain relationships with various media buyers and creative groups representing tier 1 brands taking creative and interactive projects from concept to completion.

Managed product roll outs, software versioning and platform migration while developing solid business partnerships that assisted the success of AssociatedContent.com. I also used my professional experience and skills that allowed for the following key accomplishments: Ground up development of Associated Content’s publishing platform (LAMP stack) that allows for publication of user-generated content. Assisted in the development of Associated Content’s Yield Management System – a homegrown analytic tool used to dynamically (1) select optimal ad partners; (2) predict content shelf life; (3) estimate ROI on any content acquisitions; (4) generate optimal “meta” data for published web content and (5) organize and publish seasonal content. (Patent pending) Developed viral/social network marketing standards for boosting page views, content submissions and user registrations. Developed an effective SEO framework for text, image, audio and video content, increasing discoverability on the web and effectively monetizing content libraries. Designed and developed Associated Content’s “sticky” user interfaces leading to effectively increasing click-through rates on both advertisements and related inventory. Built AC’s content syndication system that is used to maximize web presence via custom feeds for both third-party sites and vertical domains.

Rather than assuming that every client needs a flashy new website or a shiny new logo, my approach has always been to create the most effective, ROI-based answers to meet the client’s specific needs. This philosophy has granted me opportunities to work directly with agencies representing established brand names as well as small to medium-sized, local organizations and non-profit groups. Despite their size or brand recognition, I’ve helped many companies communicate their message through design, copywriting, web development, data architecture, online marketing and content development.