Creative VP, Associated Content
May 2007 through present

Direct Associated Content's creative vision, design processes and all aspects of print and web design projects relating to the brand including logo type, website design, PR materials and GUI interface design.

Manage design staff and work with development team in rolling out new software and software components for Associated Content's publishing platform.

Oversee vendor and partner relations to supplement creative resources.

Development Lead/Co-Founder, Associated Content
Nov. 2004 through May 2007

Managing product rollouts, software versioning, platform migration and developing solid business partnerships. Continually acquired critical experience and skills that allowed for the following key accomplishments:

• Developed a custom publishing platform allowing for web and wireless publication of user-generated content.
• Assisted in the development of Associated Content's Yield Management System - a homegrown analytic tool used to automatically (1) select optimal ad partners; (2) predict content shelf life; (3) estimate ROI on any content acquisitions; (4) dynamically generate optimal "meta" data for published web content and (5) organize and publish seasonal content. (Patent pending)
• Emerging technology analysis: For finding innovate ways to deliver content via web and wireless devices.
• Viral marketing techniques: For boosting page views, content submissions and user registrations.
• Effective SEO on text, image, audio and video content for increased discoverability on the web and effectively monetizing content libraries.
• Advanced functionality analysis of online products: Allowing for the rollout of "sticky" UIs leading to effectively increasing click-through rates on both advertisements and related inventory.
• Content syndication: Used to maximize web presence with custom feeds for both third-party sites and vertical domains.

Application Architect, Scripps Howard News Service
Jan. 2004 through Nov. 2004

My work included the design and implementation of a "calendar application" to be used by all 18 Scripps Howard Newspaper sites as well as FineLiving.com, FoodNetwork.com and HGTV.com. My work also included the construction of a web-based content management system using TCL/TK, the design and implementation of an Oracle database, and the design of a cutting-edge user interface using Vignette, Flash MX, Perl and JavaScript.

Sr. Web Developer/Designer, Rocky Mountain News
Mar. 2001 through Jan. 2004

"Leonardo is central to the maintenance and development of our publishing platform. He has met every challenge we've given him and has been quick to pick up on journalism style and practice. He juggles several different projects at any given time and is always cooperative with the staff. He is always abreast of the latest industry trends and eager to learn new technology. He has also taken the lead in maintaining and improving our site's interactive applications. Most notably over the past two years, Leonardo has helped in the development of our election, Rocky Preps, Nightlife and census applications." - Mike Noe, Internet News Editor

RELEVANT CONSULTING PROJECTS

ABC/ESPN
Consulted New York based development team on re-designing interactive elements of ESPN.com including their current streaming video player and interactive, slideshow features bucket. I also consulted on new content delivery methods, site architecture and content (audio/video) monetization.

Colorado Ski Country USA
ColdFusion application design used for parsing live ski condition data via XML feed for both print and online media. Construction of a back-office interface used for maintenance and manual updating of said data upon feed disruption.

University of Colorado
Work included directing the migration of the University's business school website from flat files to a dynamic, database driven site using PHP and MYSQL. I also implemented a style-sheet driven GUI for student registration and communication with staff.

GarageBand.com
Site re-designs and database implementation using Perl and Microsoft SQL 2000. I also constructed a back-office tool set for employees to monitor statistical data and access real-time metrics reports.

• Expert in business innovation through technology
• Working knowledge in technology action plans and project management tools
• Skilled in beneficial technology identification and analysis (beta and experimental web software)
• Experience in e-Business security and analysis
• Experience in business process reengineering
• Skilled in strategic direction of online/print products, application rollouts, software versioning, database design, and delivery of multimedia content.
• Experience with advanced data parsing with SQL, XML, RSS, etc.
• Experienced in outsourcing / off-shoring IT
• Experience in deploying internet & wireless technology
• Online and print design knowledge with expert knowledge in Quark, Illustrator, Photoshop and MX Studio software (Dream Weaver, Flash, Fireworks, Freehand, and ColdFusion Studio).
• Expert development language knowledge in ColdFusion, Active Server Pages (ASP), Hypertext Preprocessor (PHP), Perl, TCL/TK, Structured Query Language (SQL) and JavaScript.
• Audio/video production experience using Sorensen Squeeze, Adobe Premiere and Cool Edit Pro.v
• Continual exposure to new programming techniques, search engine optimization, viral marketing and GUI design.

• Outstanding Tech Company of the year, Apex Awards - Colorado Science and Internet Association, 2007
• Rookie of the Year, Apex Awards - Colorado Science and Internet Association, 2006
• Young Business Leaders of Colorado, Hispanic Chamber of Commerce - Online Technology, 2004
• Best of Scripps Howard - Multimedia Production, 2001-2004
• Site of the Day Awards, Macromedia - GarageBand.com, ColoradoSkiCountry.com
• Colorado's Best Website, Associated Press - RockyMountainNews.com, 2002, 2003
• Best of the Rocky, Rocky Mountain News - Internet Producer of the year, 2001.
• John Jellico Scholarship receipient - Art Institute of Colorado.